11/6/08

My family has been a customer of Lexus of Norwood since the first Lexus rolled out in the early 90’s.  We absolutely love the new dealership you have built in Sharon.  It’s an amazing facility, and the location is very convenient for RI Customer.

I‘m in the market for a 2009 M3 sedan.  What made me think of your BMW dealership is I am an admirer of your Ferrari Daytona that you had rescued and restored.  I enjoyed watching a recent television show that featured you finding one of your dream cars and then restoring it.  I think your passion for cars and your good business practices are what separate you from the rest of the people in the car business.

I recall a few years back, my father became displeased with a deal he had worked out on a Lexus SC with a sales associate.  Apparently news had gotten back to you and you had personally called him.  That phone call alone made him believe in your dealership enough that he resolved his issue, and purchased the car from you.  The rest is history.  Based on my parents over 15 years of loyalty to your Lexus dealership, I have decided to shop to find the BMW of my dreams at your dealership.  Since I love to drive manual transmissions, Lexus isn’t an option.  BMW is my passion.

You’re an icon; I hope you continue to pursue your passion for automotive excellence.

Sincerely,

Joseph